Productions de l'Institut | Articles & Etudes de cas

CASE STUDY MICHELIN – Pascal, intrapreneur@Michelin Incubator

In this in-depth case study, Pascal, Initiative Leader at Michelin Incubator, shares how he transformed a stalled strategic project into WATTER, a scalable green mobility platform.
A powerful example of intrapreneurship driving business model innovation, ecosystem mobilization and strategic transformation within a global industrial group.

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